Independent software & product studio

Software and product, built as one system.

An independent practice for shaping ideas into clear, working digital products. Product thinking, interaction design, engineering and visual direction stay in the same pair of hands.

Since 2016 · Canary Islands · Available for work

01 · Selected work

Products owned end to end.

02 · Approach

Three movements, run in order.

  1. Define

    Find the useful core. Most of what a brief asks for is not the part that decides whether the product works.

  2. Build

    Make it real early. A working version answers questions a document keeps open.

  3. Refine

    Remove what gets in the way. The last pass is the one people actually feel.

03 · Practice

A practice, not a pipeline.

aday.studio is the practice of Aday González. Product thinking, interaction design, engineering and visual direction are one way of working, at a scale where those four never have to be translated between people.

Read the practice

04 · Contact

One signal out.

There is no form here. Email is direct, it keeps a record, and it does not lose what you wrote. Tell me what you are building and where it is stuck.

info@aday.studio